And so, it’s a big investment both ways, right? It’s an investment from Simpli.fi into the city of Fort Worth, and it’s an investment in Fort Worth into Simpli.fi.” “Simpl.Fi has done a really good job sinking roots here and truly embracing it, selecting the stockyards and turning literal mule barns into an innovative hub. “We are utilizing modern technology like artificial intelligence to help small business owners buy ads that will extend their marketing efforts without breaking the bank.” “Simpl.Fi is democratizing ad buying,” Traver said during the podcast. With a knack for creative problem-solving and a passion for leveraging technology to drive business growth, Traver has established himself as a respected expert in the field of advertising technology. The podcast, produced by HSC Next, a department of The University of North Texas Health Science Center at Fort Worth, aims to showcase innovation in Fort Worth and the people bringing those innovations to market. The director of marketing at Simpli.fi, an automated advertising technology company based in Fort Worth, has played an instrumental role in the company’s successful rebranding by highlighting the many tech services available for marketers and advertisers. Spencer Traver recently shared his insights and experiences on the Innovate Fort Worth podcast.
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